AUG, 2022
Adapt optimised a declining ASIN to increase average sales by 14X per day, won ‘Best Seller’ status in two categories and helped achieve over 17,000 sales on Prime Day
Amazon Advertising | Retail Readiness Case Study
by Adapt Studios
AUG, 2022
Adapt optimised a declining ASIN to increase average sales by 14X per day, won ‘Best Seller’ status in two categories and helped achieve over 17,000 sales on Prime Day
Amazon Advertising | Retail Readiness Case Study
by Adapt Studios
Background
The client felt their ASIN listing was well written and keyword optimised but had recently struggled with declining glance views, search ranking and sales over the last two months.
With competitors aggressively taking visibility share, and with no room to discount or promote, the client wanted to boost organic performance ahead of Prime Day and before investing in advertising.
Goal
Our goal was to show the clients that the ASIN was still relevant but currently underperforming. With detailed keyword analysis, copy optimisation and image editing, we wanted to achieve top-of-page 1 search rankings for 30 primary keywords, to increase glance views and overall unit sales.
Solution
Adapt conducted a detailed landscape analysis to understand the product, brand, category, market, competitors and customer feedback. Following this extensive analysis, we created a list of highly relevant keywords, identified likely customer concerns to pre-empt and fully re-wrote and optimised the listing. Without any other significant market factors (price, promotion, advertising), the Adapt-optimised listing instantly started to rank for the primary keywords and drive glance view growth. Our proprietary tracking enables us to monitor and optimise performance.
“At first I was sceptical about how much optimising the content could impact sales. After the Adapt team outlined their aproach and test for a few ASINs, supported with in-depth insights of. the results, it was clear that the SEO optimisation through keyword analysis implemented was in fact crucial to the success and growth of the ASINs. Having seen the improvements ogf our lustings and success of our test, we have now partnered with the team to roll this out to more products and focus on getting more of our items to the top of page 1!”
Snr E-commerce Manager
Results
14X
49x
33%
Increase in average sales revenue
Increase in glance views vs. prior period
Increase in units sold per day
For a primary keyword, our client was ranking in position 99 organically. After optimising their listing, they achieved position 2 within 22 days, giving significant additional glance views.
We closely monitored the Best Seller Rank (BSR) to see how our listing updates impacted our client’s performance compared to four of their top competitors. Our client’s BSR saw a significant improvement whereas their competitors made little to no improvements.
“At first I was sceptical about how much optimising the content could impact sales. After the Adapt team outlined their aproach and test for a few ASINs, supported with in-depth insights of. the results, it was clear that the SEO optimisation through keyword analysis implemented was in fact crucial to the success and growth of the ASINs. Having seen the improvements ogf our lustings and success of our test, we have now partnered with the team to roll this out to more products and focus on getting more of our items to the top of page 1!”
Snr E-commerce Manager
Results
14X
49x
33%
Increase in average sales revenue
Increase in glance views vs. prior period
Increase in units sold per day
For a primary keyword, our client was ranking in position 99 organically. After optimising their listing, they achieved position 2 within 22 days, giving significant additional glance views.
We closely monitored the Best Seller Rank (BSR) to see how our listing updates impacted our client’s performance compared to four of their top competitors. Our client’s BSR saw a significant improvement whereas their competitors made little to no improvements.
Next Steps
“You can’t improve what you don’t measure” …helping to remove subjectivity, we created bespoke reporting that monitored and tracked ranking changes for existing, high-performing listing keywords (maintaining position), as well as the impact of the new keywords integrated into the copy (driving growth).
We continue to optimise against sales revenue and glance views. whilst also developing engaging A+, Brand Story and Brand Stores to improve online presence and increase customer conversion rates.
In order for this client to respond effectively to changing market conditions, identify opportunities and threats, and help understand the impact of their actions, we created advanced reporting. this suite of daily reports monitors sub-category product and competitor performance metrics. These data-led insights helped us provide expert eCommerce advisory services and activate tailored eCommerce advertising strategies to dive impressive sales growth.
